Classes

MK 351 Principles of Marketing

3 credit hours
Description and analysis of institutions and operations needed to create and coordinate market transactions involving consumers, commerce, industry, and government. Prerequisite: Junior standing.

MK 352 Professional Selling

3 credit hours
Interpersonal persuasive communication processes and methods explored through lectures, discussions, and individual sales presentations. Includes selected sales-force management topics. Prerequisite: Junior standing.

MK 450 Services Marketing

3 credit hours
Examination of the opportunities and difficulties faced by service organizations such as financial institutions, consulting firms, healthcare organizations, etc. Prerequisites: MK 351 and junior standing.