Vita

 

Ph.D., University of North Carolina at Chapel Hill, 1987, Kenan-Flagler Business School, Major in Marketing.

M.B.A., Michigan State University, 1977, Eli Broad Graduate School of Management, Concentration in Organizational Behavior.

B.A., Michigan State University, 1975, Eli Broad College of Business, School of Hospitality Business, Major in Tourism Planning and Development.

 

Research          Business-to-business marketing, intelligent transportation systems, integrated incident management, RFID applications, stakeholder behavior, collaborative relationships, strategic planning.

Teaching           Business-to-business marketing; Supply chain management; Marketing management; Marketing strategy.

 

2006 – Present, University of Montevallo, Michael E. Stephens College of Business, Assistant Professor of Business.

2003 – 2006, University of Alabama (UA), Culverhouse College of Commerce and Business Administration, Center for Business and Economic Research, Project Director.

1996 – 2003, University of Alabama (UA), Culverhouse College of Commerce and Business Administration, Department of Management and Marketing, Assistant Professor of Marketing, Associate Member of Graduate Faculty.

1987 – 1996, State University of New York at Buffalo (SUNY-Buffalo), Department of Marketing, Assistant Professor of Marketing; 1994 – 1996, Faculty Director, Partners in Management Program.

1986 – 1987, Duke University, Durham, North Carolina, Fuqua School of Business, Department of Marketing, Visiting Assistant Professor of Marketing.

1979 – 1981, Niagara University, Niagara Falls, New York, Institute for the Study of Transportation and Tourism, Assistant Professor.

 

Faculty Excellence Award for Outstanding Teaching and Commitment to the MBA Program, University of Alabama, Manderson Graduate School of Business, 2000.

 

Lilly Teaching Fellow, SUNY-Buffalo, Eli Lilly Endowment, 1989-1990.

 

Purchasing Managers Association of Virginia & Carolinas, Doctoral Studies Scholarship, 1985.

 

Richard D. Irwin Foundation Doctoral Dissertation Fellowship, 1984.

 

American Marketing Association Doctoral Consortium Fellow, 1983.

 

Undergraduate           Principles of Marketing (UOM, UA, SUNY-Buffalo, Duke)

Professional Selling (UOM)

Services Marketing (UOM)

Business-to-Business Marketing (UA, SUNY-Buffalo)

Supply Chain Management (UA)

Strategic Marketing (UA)

M.B.A.                        Marketing Management (UA, SUNY-Buffalo)

Business-to-Business Marketing (SUNY-Buffalo, Duke)

Product Management (Duke)

Ph.D.                           Inter-Organizational Systems (UA)

Exec. Education         Micro-MBA Certificate Program

Industry Awareness Training Programs

Strategic Planning Training Sessions

Various Management Workshops

Teaching Materials

Bunn, Michele D., (2000 – 2003). “Industry Research Workbook,” custom-published course packet, Stamford, CT, Thomson Publishing.

 

Bunn, Michele D. (1995). Industry Analysis Workbook. (With accompanying disk and spreadsheet exercises), Fort Worth, TX: The Dryden Press.

 

Bunn, Michele D. (1990). "Cases and Teaching Notes." in Marketing: An Introduction (2nd Edition). Philip Kotler and Gary Armstrong, eds. Englewood Cliffs, NJ: Prentice Hall, Inc.).

 

Articles Published in Refereed Journals

Hunter, Gary K.; Michele D Bunn and William D. Perreault. (2006). “Interrelationships Among Key Aspects of the Organizational Procurement Process,” International Journal of Research in Marketing, Vol. 23 (2), 155-170.

 

Barclay, Donald W. and Michele D. Bunn. (2006). “Process Heuristics in Organizational Buying: Starting to Fill a Gap,” Journal of Business Research, Vol. 59 (2), 186-194.

 

Wang, Sijun and Michele D. Bunn. (2004). “Relationships Between Government Purchasers and Business Sellers: Taxonomy and Case Studies,” Journal of Public Procurement, Vol. 4 (1).

 

Park, Jeong Eun and Michele D. Bunn. (2003). “Organizational Memory: A New Perspective on the Organizational Buying Process,” Journal of Business & Industrial Marketing, Vol. 18 (3), 219-236.

 

Bunn, Michele D., Grant T. Savage and Betsy B. Holloway. (2002). “Stakeholder Analysis for Multi-Sector Innovations,” Journal of Business & Industrial Marketing, Vol. 17 (2/3), 181-203.

 

Bunn, Michele D., Gul T Butaney and Nicole P. Hoffman. (2001). “An Empirical Model of Professional Buyers’ Search Effort,” Journal of Business to Business Marketing, Vol. 8 (4), 55-84.

 

Bunn, Michele D. (2001). “Timely and Timeless Issues in Distance Education Planning.”  The American Journal of Distance Education, Vol. 15 (1).

 

Bunn, Michele D., and Robert E. Barnes (1999). “Market Segmentation for Improved Distance Education Program Planning,” Distance Education, Vol. 20 (2).

 

Bunn, Michele D. and Ben (Shaw-Ching) Liu. (1996). “Situational Risk in Organizational Buying: A Basis for Adaptive Selling,” Industrial Marketing Management, Vol. 25, 439-52.

 

Bunn, Michele D. (1994a). “Key Aspects of Organizational Buying: Conceptualization and Measurement,” Journal of the Academy of Marketing Science, Vol. 22 (2), 160-69.

 

Bunn, Michele D. (1994b). “Aspects of Consumer Search for Health Information: A Framework for Structuring Information Problems,” Health Marketing Quarterly, Vol. 11 (3/4), 75-98.

 

Bunn, Michele D. (1993a). “Taxonomy of Buying Decision Approaches,” Journal of Marketing, Vol. 57(1), 38-56.

 

Bunn, Michele D. (1993b). “Information Search in Industrial Purchase Decisions,” Journal of Business to Business Marketing, Vol. 1(2), 67-102.

 

Bunn, Michele D. and Stephen W. Clopton. (1993c). “Patterns of Information Source Use Across Industrial Purchase Situations,” Decision Sciences, Vol. 24(2), 457-78.

 

Bunn, Michele D. (1993d). “Consumer Perceptions of Medical Information Sources: An Application of Multidimensional Scaling,” Health Marketing Quarterly, Vol. 10(3/4), 83-104.

 

Bunn, Michele D. and Michael R. Lavin. (1992). “Improving Library Research Skills: Industry Analysis Workbook,” Marketing Education Review, Vol. 2 (Summer), 11-20.

 

Monographs or Book Chapters

Bunn, Michele D. (1990a). “Understanding Organizational Buying Behavior: The Challenges of the 1990s,” in V. Zeithaml, ed., Review of Marketing 1990, (Chicago, IL: American Marketing Association), Vol. 4, 227-59.

 

Burby, Ray, Nicholas Didow, Mary Marsden, Charles Hanna, Michele D. Bunn and Stephen Johnston. (1985). Electric Utility Load Management: Marketing Strategies and Tactics. Totowa, NJ: Rowman Allanheld.

 

Conference Papers, Presentations and Research Reports

Bunn, Michele D. and Grant T. Savage. (2003). “Integrated Traffic Management and Emergency Response: Success Factors,” University Transportation Center for Alabama, Research Report #01101.

 

Bunn, Michele D. and Grant T. Savage. (2002). “New Roles in New Markets: Overcoming Collaborative Inertia in Multi-Sector Innovations,” (Abstract only), Annual CBIM/ISBM Conference, Proceedings of the Eight Annual Academic Workshop, Atlanta, GA: Center for Business and Industrial Marketing.

 

Bunn, Michele D. and Grant T. Savage. (2000). “Feasibility of an Integrated Traffic Management and Emergency Communication System for Birmingham, Alabama,” University Transportation Center for Alabama, Research Report #00110.

 

Lamburg, Juha-Antii, Grant T. Savage, Michele D. Bunn and Louis Marino. (2001). “Strategic Stakeholder Negotiations: The Case of United Airlines,” Proceedings of the Southern Management Association, Strategic Management Track.

 

Bunn, Michele D., Grant T. Savage, and Betsy B. Holloway. (2001). “Stakeholder Relations in Multi-Sector Innovations: New Problems and Issues for Business-to-Business Markets,” (Abstract only). Annual CBIM/ISBM Conference, Proceedings of the Seventh Annual Academic Workshop. Atlanta, GA: Center for Business and Industrial Marketing.

 

Savage, Grant T., Lamberg, Juha-Antii and Michele D. Bunn. (2001). “When Stakeholder Negotiations Matter: Re-Thinking Organizational Negotiations,” (Presentation only) Annual Meeting, International Association for Conflict Management, Paris, France.

 

Savage, Grant T., Lamberg, Juha-Antii and Michele D. Bunn. (2001). “ESOP Negotiations in the United Airlines 1985-2000” (Presentation only), Annual Meeting, Economic and Business Historical Society, Albany, NY.

 

Bunn, Michele D. and William D. Perreault, Jr. (1993). “Organizational Buying Contexts and the Procurement Process.” Research Report Number 93‑106. (Cambridge, MA: Marketing Science Institute).

 

Bunn, Michele D. and Ben (Shaw-Ching) Liu. (1993). “Defining Purchase Types Through Situational Assessment,” Winter Educators' Conference. (Chicago, IL: American Marketing Association)

 

Bunn, Michele D., (1993). "The Information Environment of Contemporary Purchasing Managers." (Presentation only), AMA Business‑to‑Business Marketing Research Conference. (Chicago, IL: American Marketing Association)

 

Bunn, Michele D. and Jill Joyce, (1993). "Industrial Buyer's Search for Information: An Empirical Test," (Presentation only), AMA Business‑to‑Business Marketing Research Conference. (Chicago, IL: American Marketing Association)

 

Atkinson, Joseph F., Mark R. Matsumoto, Michele D. Bunn and Dennis S. Hodge. (1992).  “Use of Solar Ponds to Reclaim Salt Products from Brine Waters,” in J. Ray and F. Engelhardt, ed., Produced Water: Technological and Environmental Issues and Solutions, Vol. 46. (New York, NY: Plenum Press), 535-48.

 

Metz, David, Florence Kavaler and Michele D. Bunn. (1991). “The Informed Consumer:  Key to Quality, Cost, and Competitiveness,” The Contemporary HMO: Managing Care in the Modern Market. (New York).

 

Bunn, Michele D. (1990b).  “Heuristic Approach for Small-Sample Item-Analysis,” AMA Educators' Proceedings. (Chicago, IL: American Marketing Association).

 

Bunn, Michele D., (1988). "Task Analysis Framework: Review and Commentary of Organizational Buying Research." (Presentation only), AMA/ISBM Business Marketing Workshop Tempe, AZ.

 

Bunn, Michele D. (1986). “Purchase Importance and Task Uncertainty as Determinants of Purchasing Activities,” Purchasing / Materials Management Research Symposium Proceedings. (Oradell, NJ: National Association of Purchasing Management), 80-95.

 

Bunn, Michele D. (1985). “Report of Group 4 Meeting,” (Invited), in William T. Ross, ed., Managing Marketing Channel Relationships. (Cambridge, MA: Marketing Science Institute).

 

Bunn, Michele D. (1984). “Structure in the Buying Center:  The Case of the Adhocracy,” in R. Belk, ed., AMA Educator's Conference Proceedings. (Chicago, IL: American Marketing Association), 32-36.

 

Scholarly Research in Progress

Wilson, Elizabeth J., Michele D. Bunn and Grant T. Savage, “Anatomy of a Social Partnership: Toward a Conceptual Model of Stakeholder Collaboration,” under review, European Journal of Marketing.

 

Bunn, Michele D., Gary K. Hunter and William D. Perreault, Jr. “A Model of Interrelationships Among Key Aspects of the Organizational Procurement Process,” invited revision, International Journal of Research in Marketing.

 

Holloway, Betsy B. and Michele D. Bunn, “Multi-Sector Innovations: A Framework for Comparative Analysis,” Working paper.

 

Gray, Barbara, Grant T. Savage and Michele D. Bunn, “Dimensions of Collaborative Advantage,” data collection completed, analysis underway.

 

Bunn, Michele D. and George Hamner. (2006). “In Search of Dual-Benefit Solutions for Transport Security,” (Presentation), 13th World Congress on Intelligent Transportation Systems, October.

Hamner, George, and Michele D. Bunn (2006), “Transformation: Making Change Stick,” Tuscaloosa Ink, January.

Bunn, Michele D. and George Hamner. (2005). “RFID: It’s All the Buzz,” Tuscaloosa Ink, September.

Bunn, Michele D., William B. Anderson, Daniel R. Abedon, Kevin Barron, Bruce W. Churchill, Douglas Ham, and Steve Keppler (2005). “Homeland Security – ITS Linkages,” Report of the Homeland Security and Public Safety Forum, Intelligent Transportation Society of America, HSPS#06.

Bunn, Michele D. and Grant Savage. (2003). “Metrics of Stakeholder Success:  Results From a National Study of Integrated Traffic Management and Emergency Response Beyond,” (Presentation), Intelligent Transportation Society of America, Annual Meeting and Exposition, Minneapolis, Minnesota.

 

Bunn, Michele D. and Grant Savage (2002). “Development of Metrics for Assessment of Stakeholder Relations in Incident Management,” (Presentation), 9th World Congress on Intelligent Transportation Systems, Chicago, Illinois.

 

Bunn, Michele D. and Grant Savage. (2002). “Beyond “Lessons Learned”: Metrics for Stakeholder Issues,” (Presentation), Intelligent Transportation Society of America, Annual Meeting and Exposition, Long Beach, California.

 

Bunn, Michele D., Savage, Grant T. & Holloway, Betsy B. (2002), “Recognizing Institutional Barriers to Improved Incident Management,” (On-line Publication), IACPatrol Tech Newsletter. (Alexandria, VA: International Association of Chiefs of Police), 1 (3): 1-2, 6.

 

Bunn, Michele D. and Grant Savage. (2001). “Stakeholder Analysis: Traffic Management and Public Safety,” (Presentation), Public Safety Track, Intelligent Transportation Society of America, Annual Meeting and Exposition, Miami, Florida.

 

Bunn, Michele D. and Grant T. Savage. (2001). “Success Factors in Integrated Deployments,” (Presentation), Incident Management Workshop, Institute of Electrical and Electronics Engineers (IEEE), Miami, Florida.

 

Bunn, Michele D., Grant T. Savage and Betsy B. Holloway. (2001). “Vision and Challenges of Integrating Traffic Management and Emergency Response Systems,” (On-line Publication), ITS View. (Washington, DC: Intelligent Transportation Society of America).

 

Bunn, Michele D. (1998), “Advertising and the Customer Decision Process: Guidelines for Cutting Through the Clutter,” (Presentation), Hoover Chamber of Commerce, Hoover, Alabama.

 

Bunn, Michele D. (1994), "Market Orientation: Putting the Marketing Concept to Work," (Presentation), Women Manufacturers of Western New York, Buffalo, NY.

 

Bunn, Michele D. (1995). "Zen and the Art of Marketing Mantras," Buffalo, NY: Business First, The Center for Industrial Effectiveness Column.

 

Bunn, Michele D. (1994). "Business Awareness Training Programs: What’s Beneath the Surface?" Buffalo, NY: Business First, The Center for Industrial Effectiveness Column.

 

Bunn, Michele D., (1993), "Purchasing and Academics: When the Two Meet," (Presentation), Pre‑Meeting Forum for the Purchasing Management Association of Buffalo.

 

Bunn, Michele D. (1989). "Understanding the Types of Purchases Made by The Firm,” (Presentation), Pre‑Meeting Forum for the Purchasing Management Association of Buffalo.

Bunn, Michele D., Project Director, and George Hamner, Co-Principal Investigator, “Study of CAD/TMC Integration,” Intergraph, Inc., February – May 2006, $15,500.

Bunn, Michele D., Project Director, “2006 Strategic Marketing Plan,” BASF Automotive Refinish Group, October, 2005 – May 2006, $35,900.

Hamner, George, Project Director and Michele D. Bunn, Co-Principal Investigator, “Assessment of RFID Training Needs,” National Institute of Standards and Technology, August – November 2005, $25,000.

Bunn, Michele D., Project Director, and George Hamner, Co-Principal Investigator, “Strategic Planning Initiative,” Army Fleet Support, Inc., September – October, 2005, $28,424.

Hamner, George, Project Director and Michele D. Bunn, Co-Principal Investigator, “Evaluation of the Sourcing and Economics of Alternative Zinc,” Electric Fuel Corporation, February – July, 2005, $15,000.

Bunn, Michele D., Project Director, “2005 Strategic Marketing Plan and Process Enhancements,” BASF Automotive Refinish Group, August, 2004 – May, 2005, $117,000.

Bunn, Michele D., Project Director, “Facilitation Support,” General Dynamics Advanced Information Systems (GD-AIS), November, 2004 – March, 2005, $8,000.

Bunn, Michele D., Project Director, “Strategic Planning Process for Industrial Coatings Group,” BASF Industrial Coating Group, January – June, 2004, $74,000.

Bunn, Michele D., Project Director, “Emerging Opportunities for Network Relationships in the Automotive Refinish Industry,” BASF Automotive Refinish Group, August, 2003 – May, 2004, $60,000.

Bunn, Michele D., Project Director and Samuel Addy, Co-Principal Investigator, “Market Environment Assessment for Automotive Testing,” Southern Research Institute, May – August, 2003, $38,000.

Bunn, Michele D., Project Director and Grant T. Savage, Co-Principal Investigator, University Transportation Center for Alabama, “Key Success Factors for Integrated Traffic and Emergency Response,” January 1, 2001 to September 30, 2003, $142,730.

 

Bunn, Michele D., Project Director and Grant T. Savage, Co-Principal Investigator, University Transportation Center for Alabama, “Feasibility of Integrated Traffic Management and Emergency Communication Response System,” Jan 1, 2000 to Dec. 31, 2000, $146,634 (in collaboration with UAB Department of Civil Engineering and UAB Department of Emergency Medicine).

 

Bunn, Michele D., School of Engineering and Applied Sciences, SUNY-Buffalo, Research Grant, Marketing Research for EngiNet Distance Learning Program, 1995, $25,000.

 

Bunn, Michele D., School of Management Summer Fellowship Awards, SUNY-Buffalo, 1994; 1989 (with additional funding from Eastman Kodak Co., Inc.).

 

Bunn, Michele D., Professional Development and Quality of Working Life Grants, New York State/United University Professionals, SUNY-Buffalo, 1993; 1994.

 

Matsumoto, Mark, Joe Atkinson, and Michele D. Bunn, “Disposal/Resource Recovery Options for Brine Waters from Oil and Gas Well Operations,” The Gas Research Institute and The New York State Energy Research and Development Authority, 1990.

 

 

University of Alabama

Member, Homeland Security Working Group, 2005 – present

 

Member, Aging Infrastructure Systems Center of Excellence – Healthcare Management Working Group, 2005 – present

 

Member, University of Alabama Libraries Search Committee for Business Reference Librarian, 1999-2000.

Culverhouse College of Commerce and Business Administration

Member, Committee on Personnel Policy, 2001 – 2002

 

First‑Year MBA Faculty Team. 1996 – 2002.

 

Trainer, Manderson Graduate School, MBA Orientation, 1998 – 2001.

 

Search Committee for MBA Director. 1998 – 2000.

 

Mentor for Faculty Scholars Program. 1997 – 1999.

Department of Management and Marketing

Member, Admissions Committee, Ph.D. Program in Marketing, 2000 – 2002.

 

Chair, Task Force on MBA Marketing Concentration. 1996-1998.

 

 

Professional Memberships and Committees

Intelligent Transportation Society of America, Member (2000 – Present); Chair, Homeland Security and Public Safety Forum (2004 – Present), Member, Coordinating Council (2003-Present), Member, Public Safety Advisory Group (2004 – Present)

 

The RFID Consortium, Member, Educational Committee (2004 – 2005)

 

Academy of Marketing Science, Member (1989 – Present)

 

American Marketing Association (1984 – Present)

 

Member, Professional Development Committee, Purchasing Management Association of Buffalo (1989 – 1996)

 

Member, Marketing Sub-Committee, Advanced Training Center for Erie County, Erie County Industrial Development Agency (1995-1996)

Editorial Board Appointments

Journal of Business and Industrial Marketing (2006 – Present)

 

Journal of Business‑to‑Business Marketing (1995 – Present)

 

Journal of the Academy of Marketing Science (1997 – 2005)

 

Journal of Marketing (1996 – 2005)

Invited Manuscript Reviewing

World Congress on Intelligent Transportation Systems, Chicago, Il: Intelligent Transportation Society of America, Chicago, IL (2002 – Present)

 

Conferences of the American Marketing Association, Association for Consumer Research and The Academy of Marketing Science (Various Years, 1987 – Present)

Program Involvement

Session Chair or Moderator

Intelligent Transportation Society of America, Annual Meeting and Exposition (2003 – 2006), 9th World Congress on Intelligent Transportation Systems (2002);

 

A.MA. Business Marketing Faculty Consortium (2000); A.M.A. Research Conference on Relationship Marketing (1994); AMA Winter Educators' Conference (1990); A.M.A. Business Marketing Conference (1988)

 

Track Chair, American Marketing Association Educators’ Conference (2000); Academy of Marketing Science Conference (1998)

 

 

Compensated           BASF, Automotive Refinish Group, Southfield, Michigan

Veridian, Washington, D.C.

Eastman Kodak, Inc., Rochester, New York

Exolon-ESK, Tonawanda, New York

Medical Data Source, Los Angeles, California

Nuttal Gear, Niagara Falls, New York

Oliver Gear, Inc, Buffalo, New York

Shaant Industries, Dunkirk, New York

Strippit, Inc., Akron, New York

 

Pro-Bono                    Christ Episcopal Church, Christian Ministry, Tuscaloosa, Alabama

Shaun Alexander Foundation, Tuscaloosa, Alabama

Eastwood Middle School, Site-Based Management Council Tuscaloosa, Alabama

SUNY-Buffalo, School of Management Alumni Association

Nardin Academy, Parent-School Partnership, Buffalo, New York  

Updated October 2006