Classes

MK 351 Principles of Marketing

3 credit hours
Description and analysis of institutions and operations needed to create and coordinate market transactions involving consumers, commerce, industry, and government. Prerequisite: Junior standing.

MK 452 Strategic Marketing Management

3 credit hours
As the capstone offering in Marketing, this course combines knowledge of the various marketing activities as they relate to the managerial functions of planning, organizing, and controlling the marketing effort with the strategic activity of building and sustaining a competitive advantage for the firm. Prerequisites: MK 351 and junior standing.

MK 453 Marketing Research

3 credit hours
Research tools and techniques needed to gather, distill, and analyze marketing information. Prerequisites: MK 351 and junior standing.

MK 455 Special Topics in Marketing

3 credit hours
Study of selected topics in marketing. Prerequisite: MK 351 and junior standing.

MK 458 International Marketing

3 credit hours (WR
Managerial and operational problems of the multinational business. Emphasis on environmental differences that influence marketing strategy. Prerequisites: MK 351 and junior standing.

MK 476 Applied Research or Internship in Marketing

3 credit hours
Applied research or cooperative educational internship in marketing with a business, government, or non-profit organization. Prerequisites: MK 351 and junior standing.